Selling a product or service to a person that is interested is a piece of cake. Person wants widgets, you offer widgets and close the deal; end of story.
Person interested is called a lead. How much interest there is can be debated but if the person is interested enough that they recall having filled out a form and requesting information the whole nurturing and sales process is easy.
That phone numbers work or emails work is naturally a concern. Our data is tested with APIs so there should not be an issue. The main point: we deliver proper leads.
To make sure that the leads are genuine our leads usually have LeadiD or a similar 3rd party verification protocol.
We deliver real-time leads and slightly aged data, like 30-days old.
The performance of web leads is determined by a lot of factors. We can't control when you call and what you say and so on.
What we can control is the source of the traffic that goes to a given landing page.
There are different tiers depending on where the traffic that goes to the landing page originates.
Tier 1: Google search, Bing, and high-end Social traffic.
Tier 2: Display placements, email, and some push notification traffic.
Tier 3: Cheaper display placements, linkout traffic from co - registration paths, or SMS traffic.
And then there are 30-day aged leads. They are mixed from the above tiers and they also come with LeadiD.
Pricing depends on the vertical, whether it is a real-time lead or aged, the volume and restrictions or selects.Example for Health Insurance and Medicare leads: Tier 1: This lead costs $40 and will convert around 8-10%. We limit this channel to Google search, Bing, and high-end Social traffic.
Phone numbers and emails are verified during the signup process by using several APIs. Even after testing there might be non working numbers or emails that bounce. We allow for up to 15% to be exchanged once a month. Once data is delivered we do not offer any money refund.